This dataset includes video sequences and strain analysis of 12 analogue models studying crustal-scale deformation and basin reactivation, performed at the Laboratory of Tectonic modelling of the University of Rennes 1. These models show how parameters such as crustal strength, tectonic inheritance and boundary conditions (ishortening/ stretching) control both the distribution of crustal strain and the possibility for pre-existing structures to be reactivated. This dataset includes top-view movies of the 12 models, including strain analysis based on displacement vectors obtained from digital image correlation. Detailed descriptions of models can be found in Guillaume et al. (2022, special issue of Solid Earth on Analogue modelling of basin inversion) to which this dataset is supplementary.